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Big Bite Donuts

Date

March 2024

Class

Semester 2 | Level 6 | Year 3

In this project, I aimed to demonstrate the ongoing significance of human designers, even as AI technology becomes more prevalent in the creative field. I began by examining an AI-generated logo for Big Bite Donuts. While functional, it appeared generic and lacked the personal touch that only a human designer can provide.

To showcase the impact of human creativity, I redesigned the logo and developed a complete brand identity inspired by the vibrant and playful neon aesthetic of the 1980s. This experience reinforced the importance of the human connection in design, resulting in a brand that feels more lively, unique, and memorable.

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