This project explores the value of human creativity in an age of AI-generated design. I started by reviewing an AI-created logo for Big Bite Donuts. While technically sound, the result felt generic and lacked character.

To highlight the difference a designer can make, I reimagined the brand with a bold, 1980s-inspired neon aesthetic. The new identity brings personality, energy, and warmth — the kind of emotional connection only thoughtful, human-led design can create.